Students, today we began our discussion of Chapter 2 and the various functions of the press. One of those functions is the Economic Function. If you recall I mentioned a phenomenon known as 'cool hunting.'
Go to http://www.pbs.org/wgbh/pages/frontline/shows/cool/ and visit the PBS/Frontline website for the 2001 documentary report entitled The Merchants of Cool.
Here you can watch the entire program online, read interviews with real cool hunters, and get additional information on the mass marketing of teen culture. Visit the site and look around, but be prepared to discuss specifics related to the topic.
Enjoy.
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